As the small book is torn apart in the fall, people pick up the pages and look up into the sky. At the top the book sees a dove and falls off. As it gets higher the shelf becomes more like a cliff, even snowing at the top. The original version of the video, directed by Michael Gracey, shows Bedingfield as the cover of a small animated book in a large library as it climbs an amazingly large bookshelf. Both versions received airplay in Latin America. Two different music videos were made to promote the song: one was shot in 2004 in the UK for international release the other one was shot in New York in 2005 for release in North America. It is one of her few singles to peak higher in the US than in the UK.
"Unwritten" was not as successful in the United Kingdom as her previous chart-topping hit " These Words", but made an impressive showing on the charts, peaking at number six. The Johnny Vicious and Hani Club Mixes peaked at number one on the Dance Club Play and number two on the Dance Radio Airplay chart, while the original version went to number two on the Adult Top 40 and spent ten weeks at number one on the Adult Contemporary chart. The song also proved to be very popular in other radio formats in the United States. This was the third highest ranking for a female artist for 2006 behind " Hips Don't Lie" by Shakira and Wyclef Jean, and " Promiscuous" by Nelly Furtado and Timbaland. Estimated sales in the United States for "Unwritten" are 2,731,000 as of June 2011. "Unwritten" peaked at number five for two weeks on the Hot 100 and stayed in the chart for 38 weeks, thirteen of those inside the top ten, eventually appearing at number six on the 2006 Hot 100-year-end chart. She lost that nomination to Christina Aguilera's " Ain't No Other Man". The song earned Bedingfield a Grammy nomination in Grammy Award for Best Female Pop Vocal Performance at the 49th Grammy Awards and she was also included in the Grammy Nominees album of that year.
The song is Bedingfield's most successful single in the US, along with " Pocketful of Sunshine" both songs peaked at number five on the Billboard Hot 100. "Unwritten" was the most played song on US radio during 2006 as confirmed before her performance at the Concert for Diana, and as of March 2006, was certified platinum in the U.S.
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